In Big Business, Innovation Should Be an “Inside Job”

You’ve Got a Problem

You’ve got this BIG, THORNY problem.  It’s ok.  You can admit it.  All big businesses have them.  You feel like your team has struggled with it forever and tried to solve it with countless brainstorming sessions and “thinking outside the box” workshops.  It feels hopeless.  EVERYONE inside your organization has finally accepted it as “just how it is”.


The Current “Fix”

It’s these monster problems that trigger the hiring of an incredibly expensive outside consulting firm to come in and fix them.  Of course these relationships are never really what you hope for, are they?  I mean, sure, a lot of these consultants are great at what they do.  And most of them can get some decent results for you (even if they aren’t always particularly innovative).  But by the time you do see any results, six months have passed (or more), and you just watched several LARGE checks change hands to get this to happen.  This is the way it’s done now.  I’m not saying it’s wrong.  I’m not even saying that it isn’t ever worth the money (sometimes I’m sure it is).

Here is what I am saying:  THERE IS A BETTER, FASTER, CHEAPER WAY.

What are the biggest issues with these consulting relationships?  They take a long time.  They are really expensive.  When they are done, they’re gone (or they will gladly keep taking the checks with all those zeros on them).  They have very little long-term, vested interest in your company.

So how do we fix all of these issues?

Solve your biggest problems with your own team.

I know, I know.  They’ve all already given up!  You’ve already tried over and over again!  It’s hopeless!

But think about it for a second.  Who knows everything about the problem?  Who knows everything else about your business and your products or services and your customers?  Who are you already paying to solve these problems?  And who has a long-term, vested interest in solving these problems and creating success for your company?


“Outside the Box” Thinking From Inside Your Organization

The answer to all of these questions is obvious, right?  Your team is already in place to solve these big problems.  They just need one little missing piece:  the key to unlock innovative thinking on-demand.

THAT is exactly what right-brain thinking provides.  Unfortunately, the vast majority of us are left-brain thinkers.  And most of the time this serves us well.  But when it comes to these big, thorny problems in our businesses and in our lives, our left brains simply don’t have the ability to work around all the logistics and roadblocks to allow ourselves to see innovative solutions to problems.

It is this process of triggering your right brain that inspired me to write Thought Revolution.  And it is this process that has allowed me to help some really big companies (Disney, Kawasaki & Nestlé to name a few) around the world solve their own problems.  And the best part?  The exponential power of this innovative thinking technique allows these teams to solve these big, seemingly impossible problems in a matter of HOURS.  That’s right!  They don’t have to spend weeks and months getting to know the company inside and out.  They don’t have to study the problem extensively.  They are living it!

So there you go!  “Outside the box” thinking from INSIDE your organization…on-demand.  It isn’t hard to imagine how powerful that can be.

But in case your imagination is lacking, feel free to download a case-study of what this method has done for one of my clients, Crown Vision.  They are just one of many stories of success.


William A. Donius


Author of Thought Revolution: How to Unlock Your Inner Genius, updated book released on August, 2014 by Simon & Schuster.


P.S.  Most people that hear about what I do are really skeptical.  I understand that.  I really do.  It’s why I LOVE to talk to people and show them how it works!  I know I mentioned that I have worked with some big businesses in the past.  I’ve had an absolute blast doing it and am looking for more of the right types of businesses to help.  If you are interested in learning more and you are the right type of business…and are still skeptical…I want to offer you a free 30 minute phone call where I will be happy to help you solve one of your biggest problems using my method.  I only have time to do a couple of these calls every week, so if you are interested, the earlier you apply the better.  You can apply for the free call here.