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There is more

more to life,
more to work,
more to business…

and it’s closer
than you think.


unsticking • unlearning • unlocking

“Doing the same thing over and over again, expecting a different result is the definition of insanity.”

-Albert Einstein

We’re all guilty of this when approaching problems –regardless of importance. Fortunately, we can begin tackling these problems with a fresh outlook using a proven process. Getting “unstuck” simply requires us to “unlearn” many of the everyday habits that we have developed. In doing so, we’ll be able to “unlock” the insights that may lead to vast improvements in our businesses. The missing half of this equation is typically the right hemisphere of the brain, known to be the source of intuition, creativity, artistry, as well as problem-solving. More often than not, activating the right brain allows us to extract ideas that when combined with our more practical and logical left brain, can lead to the “aha!” moments that we are so often missing.

Customer Success Stories


“Five Ideas the company we didn’t have before”
Steve Crimmins, Chief Marketing Officer, Nestle-Purina

Nestle-Purina prides itself as the leader in Pet Foods, is repeatedly voted a best place to work, and is known for high-quality products. Since it is a very competitive marketplace, they’re always looking for innovative insights that can be translated into a marketing advantage. That’s exactly what happened when we brought together their entire marketing team of 180 employees to take a deep dive to look for new insights. Participants learned the methodology to disrupt their usual thought processes and found consensus amongst their best ideas, enabling the Chief Marketing Officer to make the announcement (quoted above) at the end of the 1.5-hour session.

“Be the Coolest”
Matt Matthews, CEO, Crown Vision Centers

Matt reported his company’s bottom line had improved 20 percent in the year following the Ideation session. One of his junior managers was able to capture an insight that changed both their product line and their business philosophy. Meanwhile, his competition’s profits were down 20 to 40 percent.


Disrupting conventional processes is necessary every so often. Big, transformative ideas don’t come only from senior management. In fact, data suggests its opposite. Research looking at innovators over a 400-year period showed consistent results: the most prolific innovations happened when the innovator was in his or her 20s.

“A Breakthrough for a Million Members”
Constance Freedman, SVP, National Association of Realtors

The National Association of Realtors ® (NAR) is America’s largest trade association. This group represents over 1 million members, covering all aspects of residential and commercial real estate. Their problem? How to stay connected and communicate both effectively and efficiently with such a large membership base. For professionals no longer in their twenties, right-brain thinking evens the playing field. One idea particularly resonated with everybody. Senior management was pleased to learn about this potentially game-changing idea—as well as three other important insights that the symposium surfaced.





I look forward to discussing what’s next for you or your team. Contact me and let’s start a discussion.